Uncapped review: revenue based finance and credit lines for ecommerce and Amazon sellers

Uncapped is a fintech lender for online sellers, best known for revenue-based finance and fast funding for Amazon businesses, with no personal guarantees or equity. Smart Funding Solutions is an independent broker and is not part of Uncapped, so we can compare its offers with other ecommerce, revenue-based and unsecured lenders on our panel. You can read more on Uncapped's own website.

01About Uncapped

Uncapped launched in London in late 2019 with a revenue-based finance product for online businesses that wanted growth capital without giving up equity or signing personal guarantees. It connected to the platforms its customers already used, such as payment processors and ecommerce stores, to assess performance.

Since then its focus has narrowed towards ecommerce, and in particular Amazon sellers. Its website, operated by Uncapped Ltd, now serves customers in the UK, the EU and the US through separate regional portals.

02What Uncapped funds

Uncapped's current range is built around the cash flow cycle of an online seller: buying stock, paying for ads and waiting for marketplace payouts.

Uncapped's own site quotes different limits for different products and regions. For UK Amazon sellers, for example, it quotes a line of credit or cash advance of up to £500,000, and the amount offered depends on your sales.

The cash advance works in a similar way to revenue-based finance and a merchant cash advance, while the line of credit is closer to a revolving credit facility.

03Who Uncapped suits (and who it may not)

Uncapped is a natural fit if:

• You sell on Amazon, or run an online store or direct to consumer brand. See our wider guide to ecommerce business loans.
• You have at least six months of trading history.
• You need to fund stock or advertising ahead of a peak season.
• You want funding without a personal guarantee. Our page on business loans without a personal guarantee explains when that is realistic.
• You want a quick online process based on your sales data rather than paperwork.

It is less suitable if:

• Your business is mainly offline, service based or invoices other businesses.
• You need long term funding for property, equipment or an acquisition.
• Your sales are very new or highly erratic, so there is little data to lend against.

Uncapped's current range is built around the cash flow cycle of an online seller: buying stock, paying for ads and waiting for marketplace payouts.

04What Uncapped looks at

Uncapped assesses applications mainly through connected data. It says applying does not affect your credit score. You should typically expect it to look at:

• Your marketplace or store sales history, through a direct connection to Amazon or your ecommerce platform.
• Monthly revenue and its trend, as Uncapped sets minimum revenue levels for its products.
• Time trading, with six months as a stated minimum.
• Business bank data, margins and existing borrowing, including any other revenue-based advances.

05Pros and cons

• Pro: built specifically for ecommerce and Amazon sellers.
• Pro: no personal guarantees or equity, according to Uncapped.
• Pro: fast online decisions using connected sales data.
• Pro: a choice between fixed repayments, a reusable credit line and sales linked repayments.

• Con: narrow focus, so most non ecommerce businesses will not qualify.
• Con: short terms suit stock and marketing cycles rather than long term investment.
• Con: revenue-based advances can cost more than a traditional loan once you work out the effective annual cost.
• Con: minimum revenue thresholds may rule out smaller sellers.

If you sell across several channels, ask how sales outside Amazon are treated, as this can change the limit you are offered.

06Applying through a broker vs going direct

Ecommerce funding has become crowded, and offers for the same seller can differ a lot in total cost, repayment pattern and flexibility. A fixed fee advance repaid quickly, for example, can be more expensive than it first appears. We search the market, set Uncapped alongside other stock finance, revenue-based and unsecured options, and help you compare the total repayable. You make one enquiry and we approach suitable lenders. It is free to enquire; any broker fee is disclosed separately before you proceed. To see your options, start with our Instant Quotes check.

07Alternatives to Uncapped

• Wayflyer: another revenue-based funder worth comparing for marketing and stock spend.
• Triffin: a better fit if you mainly need suppliers paid upfront for stock, with repayment over a few months.
• iwoca: suits smaller businesses, online or offline, that want a simple flexible business loan.

Read the agreement carefully before signing, and you can check any firm on the FCA Register.