Kriya review: selective invoice finance and B2B payments

Kriya, the business formerly known as MarketInvoice, is a UK provider of B2B working capital and payment products, best known for selective invoice finance. Since October 2025 it has been part of Allica Bank. Smart Funding Solutions is an independent broker, so we can compare a Kriya facility with other invoice finance and working capital options across the market.

01About Kriya

Kriya launched in 2012 and rebranded from MarketInvoice when it expanded beyond invoice funding into business loans. It says it has processed more than £28 billion in payments and advanced £3.2 billion in loans since launch. It is registered in England and Wales.

In October 2025 Kriya was acquired by Allica Bank, a business focused bank. Kriya says the combined business plans to deploy £1 billion in working capital finance over three years. Kriya continues to operate under its own name, and its invoice finance and payment products remain available.

Kriya is one of the lenders on our panel. Smart Funding Solutions is an independent broker and is not part of Kriya.

02What Kriya funds

Kriya's invoice finance is selective invoice finance. You upload the invoices you want to fund to Kriya's portal, it runs checks on your customer, and it says it can advance most of the invoice value within 24 hours. Kriya then collects payment from your customer and pays you the balance, less its charges, once the invoice is settled. It supports Sterling, US Dollar and Euro invoices and works with customers in more than 45 countries, which helps exporters.

The PayLater product is a form of business buy now pay later. It is aimed at suppliers selling online or through multiple channels who want to offer trade credit without carrying the risk themselves.

03Who Kriya suits (and who it may not)

Kriya is likely to suit:

• B2B businesses with creditworthy business customers and invoices on 30 to 90 day terms
• companies that want to fund selected invoices rather than their whole ledger
• businesses invoicing overseas customers in Sterling, Dollars or Euros
• suppliers that want to offer trade credit at checkout through PayLater

It is not suitable for businesses that have traded for less than 12 months or have not yet filed a set of accounts, as Kriya sets both as minimum requirements for invoice finance. Businesses selling mainly to consumers, or those wanting a fully confidential whole turnover facility, will usually find other products a better fit.

04What Kriya looks at

Kriya states that businesses must have been trading for at least 12 months and have submitted at least one set of financial accounts. Beyond that, invoice finance providers typically look at:

• the credit strength of the customers you want to invoice against
• whether invoices are for completed work or delivered goods, with no disputes
• your sales ledger, customer concentration and payment history
• your filed accounts and recent management information

Kriya runs instant credit checks on your customers when you upload invoices, which is how it can decide quickly invoice by invoice.

05Pros and cons of Kriya

Pros

• Selective funding, so you only use it when you need it
• Funding within 24 hours of invoice upload, according to Kriya
• Multi currency support and international customers covered
• Now backed by Allica Bank

Cons

• Needs at least 12 months' trading and one set of filed accounts
• Kriya collects from your customers, so the arrangement is visible to them
• Per invoice funding can cost more than a whole turnover facility for frequent users
• Ownership change means products and criteria may evolve

Kriya states that businesses must have been trading for at least 12 months and have submitted at least one set of financial accounts.

06Applying through a broker vs going direct

You can sign up with Kriya online. The advantage of using a broker is seeing whether selective funding is really the best value for you. If you would fund most invoices every month, a full factoring or discounting facility could work out cheaper; if you need occasional cash, selective funding may be ideal.

We compare Kriya with factoring, discounting and other selective funders across our panel of 300+ lenders. We review your debtor book, approach the providers best suited to it and show you the options side by side. It is free to enquire; any broker fee is disclosed separately before you proceed. Use our instant quotes tool to begin, or read more on Kriya's invoice finance page.

07Alternatives to Kriya

• Hydr: a digital selective invoice finance provider that suits smaller businesses funding the odd invoice.
• Ultimate Finance: worth comparing if you want a broader invoice finance facility alongside other funding.
• Allica Bank: Kriya's new parent, which may suit established businesses that want bank lending as well.

For a wider view, see our invoice finance comparison guide.