
Software company funding and loans for SaaS businesses
Lenders fund software firms on the strength of their revenue, not their assets. A profitable company with steady recurring income can usually consider an…
Technology and media business finance for software, IT, telecoms, games, production and agency firms: how lenders judge income and which finance fits.
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Technology and media business finance is borrowing for software, IT, telecoms, games, production and creative agency businesses, assessed mainly on recurring revenue, contracts and cash flow rather than property. Common options are unsecured loans and revenue-based finance for growth, invoice finance for clients on long terms, asset finance for equipment and acquisition finance for buying competitors or customer bases.
This page is for founders and finance leads of software companies, IT and managed service providers, games studios, telecoms businesses, production companies and creative agencies looking for technology and media business finance. These businesses rarely own much property or machinery, so lenders judge them on the quality of their income instead. Smart Funding Solutions is a broker, not a lender. We approach lenders on our panel of 300+ and arrange facilities from around £10,000 to £500,000+, with larger facilities available in suitable cases. This hub sits within our sector finance for SMEs and links to a guide for each type of business.
Not ready for the full application? Leave a few details and a broker will call you to talk it through. It is free, with no obligation.
Each option suits a different need. Start with the one closest to yours; we will compare the rest for you.

Lenders fund software firms on the strength of their revenue, not their assets. A profitable company with steady recurring income can usually consider an…

The right funding for an agency depends on how it bills. Profitable agencies wanting to hire or buy tools usually use an unsecured loan backed by a…

Design agencies generally fund growth with an unsecured loan, workstations and studio kit with equipment finance, and the wait for staged project fees with…
Each business model reads differently to a lender. Choose the guide closest to how you earn.
Lenders fund software firms on the strength of recurring revenue. Profitable companies can usually consider an unsecured loan or revenue-based finance, and a firm with a prepared R&D claim may borrow against it. See software company funding for how subscription income, churn and burn rate are assessed.
Managed service contracts give lenders the predictable income they like. Established providers use term loans for hiring, acquisition finance to buy smaller providers and invoice finance for project work. Our IT services finance guide covers what lenders check in contract terms and customer spread.
Most studios fund development from founder money, grants, publisher advances and equity, then add debt once revenue or a tax credit claim is in sight. Our games studio finance page explains when borrowing becomes realistic and how it sits alongside other sources.
Resellers billing monthly for lines, connectivity and hosted voice can often borrow on recurring revenue; installers and network contractors look more like project businesses. We arranged a £60,000 business loan over 72 months for a communications company, described in our communications company case study. Read more on telecoms business finance.
Production companies usually finance cameras, lenses, lighting and edit suites with asset finance and cover the wait between shooting and payment with invoice finance or a revolving facility. Our media production finance guide covers both.
Profitable agencies wanting to hire or invest in tools often use an unsecured loan backed by a director's guarantee, while agencies waiting on brand clients with long terms may suit invoice finance. See marketing agency funding.
Branding, product and digital studios tend to fund growth unsecured, workstations and studio kit with equipment finance, and staged project fees with invoice finance or a revolving facility. Our design agency finance page explains where the pinch points usually sit.
Technology and media business finance is lending assessed mainly on revenue, contracts and cash flow rather than on bricks and mortar. A profitable software or managed services firm with recurring income can often borrow unsecured. An agency with good clients on long payment terms can borrow against its invoices. A production company can finance cameras and edit suites against the kit itself. The common thread is that lenders want to see where the next twelve months of income will come from, and how dependable it is.
Intellectual property, code and brand value matter to the business but are rarely accepted as security on their own by mainstream lenders, so the case has to be made from trading figures.
Debt suits technology and media businesses that are profitable or close to it, have at least a couple of years of accounts and can show income that repeats. It is a harder fit for pre-revenue start-ups, studios funding a single title with no other income, and companies burning cash to grow; for those, equity or grants usually come first, and borrowing follows once revenue is proven.
Unsecured loans and asset finance can reach a decision within a few working days in straightforward cases. Invoice finance usually takes longer because the funder audits the sales ledger before the facility goes live, and acquisitions follow the deal timetable. Timescales depend on the lender, the case and how quickly information is supplied.
Because there is little physical security, most unsecured facilities ask for personal guarantees from the directors, and larger ones may add a debenture over the company. Asset finance is secured on the equipment. Invoice finance takes security over the debtor book. Read any guarantee carefully and check whether it can be capped.
Unsecured loans charge interest plus an arrangement fee. Revenue-based finance usually charges a fixed fee repaid as a share of monthly revenue, so the effective cost depends on how fast you repay. Invoice finance combines a service fee with a discount charge on money drawn. Asset finance is built into fixed rentals. Compare early repayment terms as well as the headline price.
Equity investment, angel funding and innovation grants are common in this sector; we do not arrange them, but they often sit alongside debt. Customer prepayments, annual billing and tighter credit control can all reduce the amount you need to borrow. Our article on technology and media business loans looks at the options in more depth.
Monthly contracts are valued more highly than one-off projects.
How many customers stay, and for how long.
Reliance on one or two clients is a common reason for caution.
Payroll is usually the largest cost, so lenders test margins against salary growth.
For growing firms, how long existing cash lasts without new funding.
Track record, personal credit and willingness to guarantee.

£60,000
£60K over six years, not another short-term fix.
A 72-month business loan gave an established communications firm £60,000 it could keep working in the business.
Sometimes the answer isn’t more borrowing.
Read the transactionHow the main business finance structures work. Lenders set their own terms, so treat this as a guide to the questions to ask.
| Option | How you repay | Security | Often used for |
|---|---|---|---|
| Unsecured business loan | Fixed instalments, usually monthly | No charge over assets; a personal guarantee is usually required | Growth, stock, tax bills and cash flow |
| Secured business loan | Fixed instalments, often over a longer term | A charge over property or other assets | Larger sums, property and refinancing |
| Revolving credit facility | Interest on what you draw; repay and redraw | Varies by lender and case | Recurring or uneven cash flow gaps |
| Merchant cash advance | A share of future card takings | No charge over assets | Card-taking businesses with uneven months |
| Asset finance | Regular payments over the life of the asset | The asset being financed | Equipment, vehicles and machinery |
| Invoice finance | Settled as customers pay their invoices | Your unpaid invoices | Businesses waiting on customer payment |
General information only. Every lender has its own criteria, and all finance is subject to status.
What the money is for usually decides the product. Many firms combine two facilities, for example an unsecured loan for hiring with invoice finance for working capital.
| Need | Finance that usually fits | What lenders lean on |
|---|---|---|
| Hiring, product development, marketing | Unsecured business loan | Profit history and director guarantees |
| Growth funded from future subscription income | Revenue-based finance | Recurring revenue and retention |
| Waiting for an R&D tax relief claim | R&D tax credit funding | The expected claim and its preparation |
| Clients paying on 30 to 90 day terms | Invoice finance | Quality of the debtor book |
| Cameras, servers, workstations, network kit | Asset finance | The equipment and its resale value |
| Buying a competitor or customer base | Acquisition finance | Combined profits and contract transfer |
| Feature | Unsecured business loan | Revenue-based finance |
|---|---|---|
| Repayment | Fixed monthly instalments | A share of monthly revenue |
| Main test | Profit and affordability | Recurring revenue and growth |
| Suits | Profitable, steady businesses | Subscription businesses still investing in growth |
| Cost pattern | Interest over the term | Fixed fee, effective cost varies with speed of repayment |
We look at how you earn, what the money is for and what you can offer as security, then approach lenders on our panel that understand recurring revenue, agency billing and production cycles. We explain the terms, guarantees and covenants each lender proposes so you can compare like for like, and lenders make every credit decision. It is free to enquire; any broker fee is disclosed separately before you proceed.
Sometimes. A few specialist lenders look at recurring revenue, growth and cash runway rather than profit, and revenue-based finance is designed for that position. Mainstream unsecured lenders usually want to see profits or a clear route to them, so a loss-making firm should expect smaller facilities, closer monitoring and personal guarantees.
Rarely on its own. Code, trademarks and content are hard for a lender to value and sell, so most facilities rely on trading income, debtor books or equipment. A small number of specialist funders do lend against IP or content libraries, usually for larger businesses with independent valuations.
Some asset finance lenders will fund software licences and implementation costs, particularly when bundled with hardware, though the terms are usually shorter than for physical equipment because there is little resale value. Ongoing cloud subscriptions are normally treated as operating costs and funded from working capital instead.
It can. If key customer or supplier contracts allow termination when ownership changes, lenders treat that income as at risk. Buyers usually review contracts early and, where possible, obtain customer consent before completion. Our page on acquisition working capital covers funding the business after the deal.

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Tell us what the funding is for. We search our panel of 300+ lenders, structure the case and approach the ones suited to it. No obligation, and free to enquire.